The work that repeats.
An essay about the jobs your business does every week, and what happens when software takes them over.
The Monday you already know.
It starts before anyone has decided anything. A document that never arrived. A form that lives in one system and has to be typed into another.
By ten there are six people to ring back. By two you are sending an update that is almost word for word the one you sent last Tuesday, and checking whether anybody replied to the one before that.
None of it is hard. That is the part that makes it wearing. You could teach any of it to somebody new in two minutes, and you will still be doing it yourself in two years.
The week that will not stop.
- MonChase the document that never arrived.
- MonRe-type the form into the other system.
- TueRing back the six people who called while you were out.
- WedSend the same update you sent last Tuesday.
- ThuCheck whether anyone replied.
- ThuRe-type the next one.
- FriWrite it all down so nothing gets lost.
- FriChase the two that never came back.
- MonDo all of it again.
And thenStop doing it.
Find it. Build it. Run it.
Three steps, in that order. The third one is the reason to hire an agency instead of buying a tool.
Find it
We sit with the people doing the work and write down what actually happens, not what the process document says. Most of it is invisible until somebody writes it down. We come back with the short list worth automating, and the list that is not.
Build it
We build software, not a pile of connected apps. Calls, messages, records and follow-ups handled as one system, so there is one place it lives and one thing to fix when something changes.
Run it
The part most agencies skip. When a lender changes a form, when a number moves, when volume triples in a month, that is ours to deal with and not yours.
Software nobody maintains stops being an asset.
Most automation projects do not fail on the day they launch. They fail about a year later, quietly, when the world has moved and nobody owns the thing any more.
So we price the running separately and honestly. A fixed cost to build, agreed before anything starts, and a monthly fee to keep it alive. Two commitments, not one, so you are never trapped in the second to keep the first.
The software is yours. Your number is yours. Leaving should be possible without a fight, which is the only reason staying means anything.
This page was written and built by TheAutomate, trading as Azay Pty Ltd, in Melbourne. The film is one table in one house, photographed across a single day.
We are a small agency and we are new. Rather than dress that up, the thing we can show you is software we built, put into production, and still operate ourselves at saas.theautomate.io.
If there is one job your business does every week that you wish it did not, tell us what it is. We will say whether it is worth automating, roughly what it would take, and no if the answer is no.
- Agency
- theautomate.io
- Product
- saas.theautomate.io
- Entity
- Azay Pty Ltd ABN 36 638 228 109
- Based
- Melbourne, Australia