A product we wrote, and then had to live with.
A new agency has no wall of logos to show you, and a borrowed one would tell you nothing anyway. What we can show you is software we wrote, put into production and operate ourselves every day. Running the thing you built is a harder test than a case study about it.
What happens when the phone rings.
saas.theautomate.io is a platform that answers a business phone, asks the questions that business cares about, books the appointment and keeps chasing the people who go quiet. Here is the whole path, in order.
- 01The phone rings at eight on a Sunday night, and software answers it.
- 02It asks the questions you would have asked. No more than six, set per business.
- 03The answers are scored against rules you wrote, not a hunch about who sounded keen.
- 04If there is a time that suits, the appointment goes straight into the calendar.
- 05A message goes out on its own, without anyone remembering to send it.
- 06Nobody picks up, so the system tries again later instead of a person carrying it around all week.
- 07You talk to the person who was worth talking to
Six of those seven lines are work somebody in an office is doing by hand right now, including the ones they forget. The seventh is the part that needs a person, and it is the one piece we will not touch.
We will not print what that is worth, because your number is not our number. It is one enquiry that would otherwise have gone to whoever rang back first, multiplied by how often that happens to you.
Your number stays yours.
The number on the van, on the window and on every invoice you have ever sent is the one thing in the business you cannot casually change.
So the platform connects a number you already own instead of renting you a new one. If you do not have one, we provide it. Moving a number between vendors is your right in Australia and nobody can take it away. In practice it is still weeks of paperwork and a stretch where you are not certain what happens when somebody rings. We would rather you never had to do it again.
It is one platform for the same reason. The office it replaces usually runs five bills on five renewal dates: phone, records, answering, messaging and booking. Four of the common ones do not bill in Australian dollars at all, so the total moves with the exchange rate. Two of the phone vendors will not sell a one-person business a single seat. Aircall starts at three licences, JustCall at two.
Public list prices, read on those vendors' own pricing pages in September 2026. What our platform costs is on the product site rather than here.
It knows when not to call.
Answering a call that comes to you is one thing. Making one is another, and the contact windows are built into the software rather than left as a rule in somebody's head that gets broken at twenty to nine on a Wednesday.
There are three settings: your own office hours, a wider window, or hours you write yourself. The widest one stops at 8pm on a weekday and 5pm on a Saturday, and does not run at all on a Sunday or a public holiday, because that is the widest the Telemarketing Industry Standard 2017 allows. Text messages run on a separate window, nine in the morning to nine at night, in the recipient's own time zone rather than yours. The system keeps the record of what it sent and when.
That is a description of how our software behaves. It is not legal advice, it is not a certification, and we do not hold one.
A new industry is a row, not a rebuild.
The questions the software asks are assembled when a business is set up, out of three layers: a base every business shares, a layer for the industry, and the questions that business asks which nobody else does.
That is why opening a new trade is configuration rather than a rewrite. Nothing is forked and no code is deployed to do it. We ran it end to end against the live systems for two different industries before we let ourselves believe it, because it is exactly the kind of claim that is cheap to make and expensive to be wrong about.
Each business on the platform keeps its own configuration and its own records. We test the separation between them on purpose instead of assuming it holds.
One table, one working day.
Also ours, and made in house. No speech, no client, nobody acting as one. A single table photographed from first light to the small hours, and the work that kept coming back to it.
The first product, not the only one.
You can hear this working in about thirty seconds. Two of our voice agents answer in the browser, and pricing for the product sits on the product site, which is a separate business with its own audience.
Hear it
Talk to one of our agents
Two minutes, in the browser. No form in front of it.
The product
saas.theautomate.io
What the product costs, and what it does.
Not every business fits a product. The same team builds custom systems for the ones whose repeating work is specific to how they operate: a fixed scope agreed before anything starts, then a monthly fee to keep it alive. The software is yours either way, and more products are on the way.
Tell us what repeats